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会计信息系统问答题计算机网络
—Is there a bank near here? —___________________
A No, I don’t like it.
B Yes. I saw him this morning.
C Yes. There is one just down the road.
—I’d like to have some soft drink. —________
A You are welcome.
B Here you are.
C No, you can’t.
—Hello, Sir. ________________ —I’d like to order a pizza.
A What do you do?
B How are you?
C What can I help?
—Hello, is this the Sail Moving Company? —_____________________
A Thanks, I’m here.
B Yes, thanks for calling.
C Hello, what did he say?
—Aunt Cindy, do you shop online often? — ______________
A No, I don’t think so.
B That’s a good idea.
C Yes. It’s very convenient.
Advertisement can be thought of “as the means of making known in order to buy or sell goods or services”. Advertisement aims to increase people’s awareness and arouse interest. It tries to inform and to persuade. The media are all used to spread the message. The press offers a fairly cheap method, and magazines are used to reach special sections of the market. The cinema and commercial radio are useful for local market. Television, although more expensive, can be very effective. Public notices are fairly cheap and more permanent in their power of attraction. Other ways of increasing consumer interest are through exhibitions and trade fairs as well as direct mail advertisement. There can be no doubt that the growth in advertisement is one of the most striking features of the western world in this century. Many businesses such as those handling frozen foods, liquor, tobacco and medicines have been built up largely by advertisement. We might ask whether the cost of advertisement is paid for by the producer or by the customer. Since advertisement forms part of the cost of production, which has to be covered by the selling price, it is clear that it is the customer who pays for advertisement. However, if large scale advertisement leads to increased demand, production costs are reduced, and the customer pays less. It is difficult to measure exactly the influence of advertisement on sales. When the market is growing, advertisement helps to increase demand. When the market is shrinking, advertisement may prevent a bigger fall in sales than would occur without its support. What is clear is that businesses would not pay large sums for advertisement if they were not convinced of its value to them.
(1). Advertisement is often used to _________.
A deceive customers
B increase production
C push the sale
If you want to become a franchisee, the tips below can help you to find the perfect opportunity. Be focused on your preference. On the stage of decision-making, the bottom line is: Don’t rule out a business without learning or seeing what the day-to-day will look like. For instance, think about a mom returning to the work force who knows she wants to interact with children on a daily basis. Among the hundreds of options there, she needs to decide if she would like to be hands on as a teacher or if she would rather manage a facility that tutors children in math. Deciding between the two is easy if she considers which day-to-day position she would prefer and how that will impact her other goals. Be proactive with your research. After you’ve determined what role you want in a franchise, it’s important to start researching different options. Physically visit many different franchise locations and browse the web and then determine what will be a fit in your community. Make sure the franchiser has experience. Before signing on to a franchise, it is essential to ask the franchiser about the executive team and its past industry experience. Find out if the company leaders have had significant experience at another franchise and are now applying that knowledge successfully. Read the franchise disclosure document carefully. The first thing to look at is how much a franchise would cost to purchase. Make sure you have a financial adviser who can look at that item with you and see the type of profit a franchisee can make on average. It’s also important to take a look at the post-termination clause in the agreement to make sure that when you want to leave the business, you know the terms well and your interests are properly protected.
(1). Decide on a business with learning or seeing what the day-to-day will look like.
A T B F
John worked in a American company. So ______ I.
A do
B did
C doing
We can’t manage that ____________ you pay for the installation.
A if
B when
C unless
You can show respect to your teammates ____________ everyone fairly and equally.
A to treat
B treated
C by treating
Customers won’t find store clerks sitting around_____________.
A watching TV or playing cards
B to watch TV or play cards
C watching TV or to play cards
Looking your customers in the eye shows that we are listening to them and hearing ______they are saying.
A why
B how
C what
Henry is often seen ____ English aloud every morning in the classroom.
A to read
B reads
C being read
That might be acceptable ______ you handle the insurance fees.
A if
B whether
C even if
We didn’t understand how difficult it was to ____________such a breakfast.
A district
B distribute
C distract
A No, I don’t like it.
B Yes. I saw him this morning.
C Yes. There is one just down the road.
—I’d like to have some soft drink. —________
A You are welcome.
B Here you are.
C No, you can’t.
—Hello, Sir. ________________ —I’d like to order a pizza.
A What do you do?
B How are you?
C What can I help?
—Hello, is this the Sail Moving Company? —_____________________
A Thanks, I’m here.
B Yes, thanks for calling.
C Hello, what did he say?
—Aunt Cindy, do you shop online often? — ______________
A No, I don’t think so.
B That’s a good idea.
C Yes. It’s very convenient.
Advertisement can be thought of “as the means of making known in order to buy or sell goods or services”. Advertisement aims to increase people’s awareness and arouse interest. It tries to inform and to persuade. The media are all used to spread the message. The press offers a fairly cheap method, and magazines are used to reach special sections of the market. The cinema and commercial radio are useful for local market. Television, although more expensive, can be very effective. Public notices are fairly cheap and more permanent in their power of attraction. Other ways of increasing consumer interest are through exhibitions and trade fairs as well as direct mail advertisement. There can be no doubt that the growth in advertisement is one of the most striking features of the western world in this century. Many businesses such as those handling frozen foods, liquor, tobacco and medicines have been built up largely by advertisement. We might ask whether the cost of advertisement is paid for by the producer or by the customer. Since advertisement forms part of the cost of production, which has to be covered by the selling price, it is clear that it is the customer who pays for advertisement. However, if large scale advertisement leads to increased demand, production costs are reduced, and the customer pays less. It is difficult to measure exactly the influence of advertisement on sales. When the market is growing, advertisement helps to increase demand. When the market is shrinking, advertisement may prevent a bigger fall in sales than would occur without its support. What is clear is that businesses would not pay large sums for advertisement if they were not convinced of its value to them.
(1). Advertisement is often used to _________.
A deceive customers
B increase production
C push the sale
If you want to become a franchisee, the tips below can help you to find the perfect opportunity. Be focused on your preference. On the stage of decision-making, the bottom line is: Don’t rule out a business without learning or seeing what the day-to-day will look like. For instance, think about a mom returning to the work force who knows she wants to interact with children on a daily basis. Among the hundreds of options there, she needs to decide if she would like to be hands on as a teacher or if she would rather manage a facility that tutors children in math. Deciding between the two is easy if she considers which day-to-day position she would prefer and how that will impact her other goals. Be proactive with your research. After you’ve determined what role you want in a franchise, it’s important to start researching different options. Physically visit many different franchise locations and browse the web and then determine what will be a fit in your community. Make sure the franchiser has experience. Before signing on to a franchise, it is essential to ask the franchiser about the executive team and its past industry experience. Find out if the company leaders have had significant experience at another franchise and are now applying that knowledge successfully. Read the franchise disclosure document carefully. The first thing to look at is how much a franchise would cost to purchase. Make sure you have a financial adviser who can look at that item with you and see the type of profit a franchisee can make on average. It’s also important to take a look at the post-termination clause in the agreement to make sure that when you want to leave the business, you know the terms well and your interests are properly protected.
(1). Decide on a business with learning or seeing what the day-to-day will look like.
A T B F
John worked in a American company. So ______ I.
A do
B did
C doing
We can’t manage that ____________ you pay for the installation.
A if
B when
C unless
You can show respect to your teammates ____________ everyone fairly and equally.
A to treat
B treated
C by treating
Customers won’t find store clerks sitting around_____________.
A watching TV or playing cards
B to watch TV or play cards
C watching TV or to play cards
Looking your customers in the eye shows that we are listening to them and hearing ______they are saying.
A why
B how
C what
Henry is often seen ____ English aloud every morning in the classroom.
A to read
B reads
C being read
That might be acceptable ______ you handle the insurance fees.
A if
B whether
C even if
We didn’t understand how difficult it was to ____________such a breakfast.
A district
B distribute
C distract