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国家开放大学商务英语3
So I have a number of other ______ up my sleeve, as well.
选择一项：
A.
tricks
B.
strict
C.
trace
The newly-designed ad ______ brought about a higher click through rate by the end of next month. 选择一项： A. will B. have C. will have
Moreover, reservations by credit card four weeks ______ guarantee availability of the room size required. 选择一项： A. in advance B. in addition C. in agreement
阅读下面的文章，根据文章内容给题目选择正确的答案。 Hard sell and soft sell are important business terms and useful strategies for sales staff to know and understand. Both of them can work. The effect depends on the type of customers and the type of products. A hard sell is a kind of more direct and forceful sales tactics. The sales person just keeps explaining how good the product is, why people should buy it and even how the prices might increase if the consumer walks off. A soft sell is a different approach. The sales person tries to build trust with consumers. He doesn’t put pressure on them to buy things, just recommending a product and letting the consumers make their own decisions. An example of soft sell is to distribute free samples to which customers often respond favorably. Businesses can use free samples to build rapport and engage customers in products or services. Recommending products between friends is a little bit like doing soft selling. People don.t really care if someone else buys the product. They are just giving their honest opinions and trying to be helpful. Humor in advertising is also used to attract the consumer.s attention and get them interested in the products or services. Customers often resist hard sales tactics, thus making soft-selling much more effective for success. 1. What.s the topic and main idea of the passage? 回答 A. Selling Strategy – Sales Staff B. Sales Staff – What Sales Staff Should Know C. Selling Strategy – Hard Sell and Soft Sell Strategies 2. Customers often _________ hard sales tactics, thus making soft-selling more effective for success.回答 A. resist B. oppose C. object 3. Examples of soft sell mentioned in the passage include __________. 回答 A. telling customers how good a product is B. recommending products among friends C. putting pressure on customers to buy products 4. Making humorous advertisements is one of the approaches companies use to __________. 回答 A. reduce selling costs B. arouse people.s interests C. avoid the shortage of sales staff 5. According to the passage, __________. 回答 A. soft sell is expensive B. hard sell is rarely resisted by customers C. soft sell is preferred by business companies
—I think a bus stop advertisement is a very wise chance to promote our products. — . 选择一项： A. You said it. B. Our products are popular. C. I don’t like advertisement.
— What kind of music are you going to have in the background? — Light ones. . 选择一项： A. I have a totally different idea. B. It makes the audience feel comfortable. C. I think we can run billboard advertising.
We usually keep a large supply _______ stock. 选择一项： A. at B. on C. in
Too many debts in a company easily _______ bankruptcy. 选择一项： A. result from B. result on C. result in
They have signed the _______ to export textiles. 选择一项： A. content B. contract C. contact
二、阅读理解（每题10分） 阅读下面的文章，根据文章内容判断文章后的句子是正确（T）还是错误（F）。 There are eight traditional functions of marketing: Buying: A marketer focuses on buyers’ needs and desires in order to decide what products to make available. Understanding buyers’ behavior is of great importance. Selling: Marketers usually view selling as a persuasive activity that is completed through promotion. Selling includes personal selling, advertising, and other selling methods. It is probably the function of marketing that we most often see in our daily life. Transporting: Transporting is physically moving the product from the seller to the buyer. Marketers focus on transporting costs and services. Storing: Like transporting, storing is an aspect of the physical distribution of products. Storing includes warehousing activities. Warehouses hold products for long periods sometimes in order to create time utility. Grading: Grading involves sorting products according to size and quality. This makes buying and selling easier because it reduces the need for inspection and sampling. Financing: For many products, such as automobiles, fridges and new homes, the purchase is facilitated when the marketer provides credit that makes the purchasing of the product possible. Marketing research: Through research, marketers may find out the need for new products and services. By gathering information on a regular basis, they can better plan, carry out and control marketing activities. Risk taking: It involves bearing the uncertainties that are part of the marketing process. Most marketing decisions result in either success or failure that is associated with risk.
— What is your opinion for promotion of our products? — . 选择一项： A. Why don’t we try the online ads for our products? B. Our main goal is to establish our brand name. C. These buzz words will pop up when people search about beer.
— May I suggest the sales start on or about October 1? — . 选择一项： A. What do you mean? B. Isn.t it a very new idea here in this city? C. Great. We can start to prepare for the big event.
They are talking about how to make use of advertising to________ the products. 选择一项： A. produce B. promote C. process
We will _____ an order with your company for digital cameras. 选择一项： A. reserve B. book C. place
1. Based on that, we’ll decide whether to run full-page ads.回答 A．以此为基础，我们再决定是否运作整版广告。 B．以此为基础，我们再决定是否经营整版广告。 C．以此为基础，我们再决定是否奔跑整版广告。
The newly-designed ad ______ brought about a higher click through rate by the end of next month. 选择一项： A. will B. have C. will have
Moreover, reservations by credit card four weeks ______ guarantee availability of the room size required. 选择一项： A. in advance B. in addition C. in agreement
阅读下面的文章，根据文章内容给题目选择正确的答案。 Hard sell and soft sell are important business terms and useful strategies for sales staff to know and understand. Both of them can work. The effect depends on the type of customers and the type of products. A hard sell is a kind of more direct and forceful sales tactics. The sales person just keeps explaining how good the product is, why people should buy it and even how the prices might increase if the consumer walks off. A soft sell is a different approach. The sales person tries to build trust with consumers. He doesn’t put pressure on them to buy things, just recommending a product and letting the consumers make their own decisions. An example of soft sell is to distribute free samples to which customers often respond favorably. Businesses can use free samples to build rapport and engage customers in products or services. Recommending products between friends is a little bit like doing soft selling. People don.t really care if someone else buys the product. They are just giving their honest opinions and trying to be helpful. Humor in advertising is also used to attract the consumer.s attention and get them interested in the products or services. Customers often resist hard sales tactics, thus making soft-selling much more effective for success. 1. What.s the topic and main idea of the passage? 回答 A. Selling Strategy – Sales Staff B. Sales Staff – What Sales Staff Should Know C. Selling Strategy – Hard Sell and Soft Sell Strategies 2. Customers often _________ hard sales tactics, thus making soft-selling more effective for success.回答 A. resist B. oppose C. object 3. Examples of soft sell mentioned in the passage include __________. 回答 A. telling customers how good a product is B. recommending products among friends C. putting pressure on customers to buy products 4. Making humorous advertisements is one of the approaches companies use to __________. 回答 A. reduce selling costs B. arouse people.s interests C. avoid the shortage of sales staff 5. According to the passage, __________. 回答 A. soft sell is expensive B. hard sell is rarely resisted by customers C. soft sell is preferred by business companies
—I think a bus stop advertisement is a very wise chance to promote our products. — . 选择一项： A. You said it. B. Our products are popular. C. I don’t like advertisement.
— What kind of music are you going to have in the background? — Light ones. . 选择一项： A. I have a totally different idea. B. It makes the audience feel comfortable. C. I think we can run billboard advertising.
We usually keep a large supply _______ stock. 选择一项： A. at B. on C. in
Too many debts in a company easily _______ bankruptcy. 选择一项： A. result from B. result on C. result in
They have signed the _______ to export textiles. 选择一项： A. content B. contract C. contact
二、阅读理解（每题10分） 阅读下面的文章，根据文章内容判断文章后的句子是正确（T）还是错误（F）。 There are eight traditional functions of marketing: Buying: A marketer focuses on buyers’ needs and desires in order to decide what products to make available. Understanding buyers’ behavior is of great importance. Selling: Marketers usually view selling as a persuasive activity that is completed through promotion. Selling includes personal selling, advertising, and other selling methods. It is probably the function of marketing that we most often see in our daily life. Transporting: Transporting is physically moving the product from the seller to the buyer. Marketers focus on transporting costs and services. Storing: Like transporting, storing is an aspect of the physical distribution of products. Storing includes warehousing activities. Warehouses hold products for long periods sometimes in order to create time utility. Grading: Grading involves sorting products according to size and quality. This makes buying and selling easier because it reduces the need for inspection and sampling. Financing: For many products, such as automobiles, fridges and new homes, the purchase is facilitated when the marketer provides credit that makes the purchasing of the product possible. Marketing research: Through research, marketers may find out the need for new products and services. By gathering information on a regular basis, they can better plan, carry out and control marketing activities. Risk taking: It involves bearing the uncertainties that are part of the marketing process. Most marketing decisions result in either success or failure that is associated with risk.
— What is your opinion for promotion of our products? — . 选择一项： A. Why don’t we try the online ads for our products? B. Our main goal is to establish our brand name. C. These buzz words will pop up when people search about beer.
— May I suggest the sales start on or about October 1? — . 选择一项： A. What do you mean? B. Isn.t it a very new idea here in this city? C. Great. We can start to prepare for the big event.
They are talking about how to make use of advertising to________ the products. 选择一项： A. produce B. promote C. process
We will _____ an order with your company for digital cameras. 选择一项： A. reserve B. book C. place
1. Based on that, we’ll decide whether to run full-page ads.回答 A．以此为基础，我们再决定是否运作整版广告。 B．以此为基础，我们再决定是否经营整版广告。 C．以此为基础，我们再决定是否奔跑整版广告。